2009 ADVERTISING RATES

Canadian/foreign advertisers: Payment in U.S. funds only.

Advertising agencies: We no longer offer an agency discount.

CIRCULATION INFORMATION

Contrary to its title, Maine Antique Digest is not just a New England publication. Demographics are available on request or here on the Web.

CLASSIFIED ADVERTISING RATES

Maine Antique Digest classified ads are $1.00 per word. For 25 words or fewer, the cost is $25.00 minimum charge. Photographs or illustrations with classifieds are $10 extra. Photos or cuts may be furnished by the advertiser in any size but will not exceed 1½" in publication. All classified ads must be paid in advance; no discounts apply. Tear sheets and checking copies are not furnished for classified ads.

AD PLACEMENT

Covers and centerspreads by reservation only. Show and auction ads are placed together in the paper and are indexed on the calendar. The calendar is included on our Internet site at no extra charge, with dates, location, and contact information. 

We group classified and classified display ads together. The classified display section is used to advertise quality contemporary arts and crafts and reproductions compatible with antiques. The rates for classified display and regular display ads are identical.

We group real estate ads together. All other ads are run of paper, placed at random, in approximately the order of arrival in our office, from the front of the paper toward the back. Position is not guaranteed, even if you call ahead, with the exception of reserved covers and centerspreads.

Most months the A, B, and C sections are all filled prior to deadline week. The publisher reserves the right to reject any advertisement.

SPECIAL SECTIONS

Special show sections can be arranged. Please call us in advance.

INSERTS

Call for availability and pricing.

DEADLINES

The advertising deadline is the first Wednesday of each month (except January). Issues are mailed 10 days after the deadline date. M.A.D. deadlines are firm dates, and all material, including all ad copy and photographs, whether mailed or e-mailed, must be in our office by 5:00 p.m. on deadline day.

We strongly advise you to send electronic ads (e-mail or FTP) as early as possible. Our printing schedule does not permit us to hold space past 5:00 p.m. on deadlines. Please allow plenty of time for your ad material to reach us.

Shipping address: 911 Main Street, Waldoboro, ME 04572. Our fax number is (207) 832-7341. Faxed material is not of high enough quality to print camera ready or to reproduce photographs, but it can provide a quick way for you to send copy or rough layouts. Typewritten, please. Advertising copy is not accepted over the voice telephone.

SENDING US YOUR AD

What M.A.D. needs from you:

Maine Antique Digest goes to the printer in an all-electronic format (PDF). This means your ads must either be in the format of one of our software programs, or we need the raw materials to compose the ad. If sending electronically, you may e-mail, FTP, or send on Zip disk (250 MB largest size), floppies, or CD-ROM or DVD.

If we do your layout for you:

There is no charge for composing ads, including layout, typesetting, or scanning your photographs. If you send us a rough sketch of your ad, we’ll be glad to do the rest. Advertising copy is not accepted over the telephone.

We can compose ads using your text and pictures (photographic prints or electronic photographs, either color or black and white). Your text may be handwritten or typed, except that large blocks of
text, such as auction listings or dealer lists, should be typed cleanly
enough that they can be scanned or should be sent electronically.
Digital photos should be shot at high resolution (a minimum 1600 x 1200) for the size needed in the ad. If you do not have numbered settings on your digital camera, use the best setting possible. Our line screen is 85 dots per inch, but we need 200 dots per inch for the printer.

If you do your own layout:

We send pages to the printer in PDF (portable document format).
We prefer that you send us the files as PDFs. Fonts must be
embedded in the PDF. Please proofread your ads carefully. With
few exceptions, we cannot make changes to or correct your PDFs.
We can accept files in Pagemaker, QuarkXPress 6.5 or lower,
Adobe InDesign (PC or Mac), and Microsoft Publisher and convert
them here to PDF. If the ad is done and sent in Quark XPress,
Microsoft Publisher, or Microsoft Word, please send photo files
separately. Compressed files (ZIP, SIT, and HQX) are acceptable.
We will return all disks, if requested, when we return photos at the
end of each issue.

Color: Full-color ads are currently available in our yearly Antiques Trade Directory supplement, on our Web site, and as inserts. Call for information.

Go to ad sizes

FTP

Files that can’t easily be e-mailed can be sent via FTP over the Maine Antique Digest Web site. Go to www.maineantiquedigest.com/ftp.html, and follow the instructions.

PROOFS

Courtesy proofs (not for changes) are sent on request. If you require a proof for approval prior to publication, ad materials must be in our office one week before the Wednesday deadline.

INTERNET ADVERTISING

M.A.D.’s Internet advertising is a quick, inexpensive way to deliver
your ad in color to an even larger audience. There’s no extra work for you, and your ad will link to your home page.

Any ad running in the printed M.A.D. can run on the Web for $50 (includes up to 3 color pictures). If you don’t indicate which pictures should run, M.A.D. will choose three. Additional pictures can be posted for $5 each (no discounts). Show and auction ads are also linked to M.A.D.’s Internet calendar at no extra charge.

Dealer ads are put up on the Net the Sunday following publication
and stay on the Net until the next issue. Show and auction ads are posted to the Web as soon as they are processed. Show and
auction ads stay on the Web until the date of the event passes, with
no additional charges as long as the ad remains the same. Changes
or additions to the ad will incur a $25.00 charge.

Internet Ads Not Running in Print:
To place an ad on the Internet that is not running in print: $125.00 the first month, $50 each additional month for the same ad with no changes. This includes 3 color pictures or graphics. For each additional picture, add $5.00.

Link on M.A.D. Home Page:
To place a link to your Web site on our home page without a print or Internet ad: $50.00 per month.

Auction Catalogs:
In some cases, full auction catalogs can be posted. Call for details.

FOR MORE INFORMATION

Call toll free 1-877-237-6623 with your advertising questions or email ads@maineantiquedigest.com

Download a pdf version of this advertising information.