The Trump Taj Mahal casino and hotel will be the new home of the Atlantic City Antiques Show, according to the promoter of JMK Shows. The next show will take place on March 8 and 9, 2014.
“We feel partnering with the prestigious Trump name and brand is the perfect fit and image for our antiques show,” said Allison Kohler, president of JMK Shows. “We are thrilled about moving to the boardwalk, which puts us within walking distance of several major hotels, casinos, and attractions, and in the direct line of thousands of people.”
The Taj Mahal marketing department will be working in conjunction with JMK to promote the show to all its customers at its hotels and casinos. It will be providing billboard support, direct mail, e-mail blasts, special offers and giveaways, and discounted rates at the hotel. All of its Signature and Chairmen members will be given complimentary access to the antiques show with their Trump One cards.
In addition, the Atlantic City Convention & Visitors Authority with the Atlantic City Alliance have launched a $20 million advertising campaign and will focus on the variety of events taking place in the city to go along with their much-heralded “DO AC” campaign.
The show will be held in the Mark Etess Arena and will have 230 exhibit booths. The facility is a drive-in building, which will allow the exhibitors an easy load-in and out. Parking ($5 per day) and the electrical cost per booth are affordable. The arena is connected to the casino and puts the antiques show right in the middle of the action. There are over 20 restaurants on the property.
A number of special perks will be available throughout the property for all exhibitors, including discounts at the restaurants to those presenting their exhibitor badges. There will also be two weekend package giveaways from the Taj Mahal, one to an exhibitor and one to a customer. Discounted hotel rates and the floor plan for the show can be found on the JMK Web site (www.jmkshows.com). For more information, call (973) 927-2794 or e-mail <firstname.lastname@example.org>.
Originally published in the August 2013 issue of Maine Antique Digest. © 2013 Maine Antique Digest