Download the 2020 printable ad package (pdf)


Ad Size 
Basic Cost
With 10% Discount
Basic Cost
With 10% Discount
Inside Front & Back Covers
By Reservation only.

Back Cover By Reservation only.



Full Page



3/4 Page



2/3 Page



3/5 Page



1/2 Page



2/5 Page



1/3 Page



1/4 Page



1/6 Page



1/8 Page



1/16 Page



Per Column Inch



Classified per word (25-word minimum) $1.00 per word. No discounts.

Non-standard sizes: $22.00 (black & white) or $32.00 (color) per column inch, with a 2-column-inch minimum.

These ad prices are for the printed version of M.A.D. only. For information about ads on the Internet, please read the Internet section.

Internet ad based on print ad
no discount

Internet ad without print ad

no discount


•    All display advertisers are eligible for a 10% discount on print ads that are prepaid or paid within ten days of receipt of invoice.

•    First-time advertisers must send payment with the ad order. The 10% discount would apply.

•    An additional 10% discount applies to ads that run for six months with no changes, paid in advance.

•    Ads will not be accepted from those with delinquent accounts. A late payment charge of 1½% a month will be applied to bills that are unpaid 30 days after the billing.

•    We accept MasterCard, Visa, American Express, and Discover.

•    Canadian/foreign advertisers: Payment in U.S. funds only.

•    Advertising agencies: We no longer offer an agency discount.

•    No discounts for Internet advertising.


Contrary to its title, Maine Antique Digest is not just a New England publication. Our news coverage extends across the U.S. and Canada. Our monthly column Letter from London highlights major sales in London and elsewhere. We have subscribers in all 50 states and a number of foreign countries. In addition, our website and digital edition are available 24/7 to readers worldwide. Demographics are available on request.


Our monthly issue mails ten days after the advertising deadline.


•    Position is not guaranteed.

•    Front cover, back cover, and inside cover ads are available by reservation only.


All shows and auctions are listed on the calendar. The calendar is included on our website at no extra charge, with dates, location, and contact information for each advertised event.


Special sections are printed in either full color and/or black-and-white. These are especially popular with show promoters but may also be useful for auctioneers, group shops, or private dealers. These special sections typically contain ads and promotional material for a particular event.
Download the 2020 Special Sections Rate Sheet:
Color and Black & White Ads
Black & White Ads only 
Color Ads only


Front-cover ads are available by reservation only, on a first-come, first-served basis. All front-cover ads must be created by M.A.D.’s in-house graphics professionals (no extra charge). Five block ads are available on the front cover: 5" x 2" ($525/color only), 3" x 3" ($525/color only), and 10.28" x 2" ($1,050/color only).


Maine Antique Digest classified ads are $1.00 per word, $25.00 minimum charge. Photographs or line art with classifieds are $10 extra. They will not exceed 1½" in height in publication. All classified ads must be paid in advance; no discounts apply.


M.A.D.’s annual Antiques Trade Directory is a comprehensive listing of dealers, auctioneers, show promoters, and service providers that is mailed in December. The Trade Directory is also posted on M.A.D.’s website for all of 2021. The directory includes listings ($65 each) as well as full-color display ads. Deadline for the 2021 directory is September 18, 2020.

Specifications for Color Ads in M.A.D.’s 2021 Antiques Trade Directory:
Full Page - 5.3" x 8.65" ($890*)
Horizontal Half Page - 5.3" x 4.2" ($485*)
Quarter Page - 2.55" x 4.2" ($265*)
Third Page - 5.3" x 2.8" ($325*)
Eighth Page - 2.55" x 2.05" ($140*)
*10% discount if paid within 10 days of invoice.
Color ads by reservation only.
Call or e-mail before August 24, 2020.

All display advertisers receive a free standard listing in the
2021 Trade Directory ($65 value). Advertising invoices will be mailed on December 14, 2020.

  Click here to sign up for a Trade Directory listing.

Click here for a PDF of Trade Directory ad sizes and specifications.


To ensure that your ad will be included in the issue, all advertising materials must be in our office by the end of the business day on the FIRST WEDNESDAY of each month.

2020 Deadlines
February January 8, 2020
March February 5
April March 4
May April 1
June May 6
July June 3
August July 1
September August 5
October September 2
November October 7
December November 4
January 2021 December 2, 2020
2021 Antiques Trade Directory
September 18, 2020

Sending Us Your Ad

There is no charge for composing ads, including layout, typesetting, or processing your photographs. If you send us a rough sketch of your ad, we’ll be glad to do the rest. Advertising copy is not accepted over the telephone.

 What M.A.D. needs from you:

•    Business name, billing address, and the issue(s) in which the ad will appear.

•    Ad size, and whether it is color or black-and-white.

•    Ad copy.

•    To ensure optimum clarity in printing, photos must be sent as raw images (highest setting on your camera or 300 dpi).

•    Prints and hard copy logo art may be supplied in lieu of digital images. These will be scanned and returned to you.

When creating your own ad:

•    Digital images should be a minimum resolution of 300 dpi (dots per inch).

•    Line art, such as logos, must be at least 600 dpi.

•    Black text must be 0c, 0m, 0y, 100k.

•    Colored text must be at least 10 point and CMYK.

•    Large black areas and backgrounds need to be "Rich Black" 40c, 40m, 30y, 100k.

•    PDFs must be supplied as PDF/X-4. This is best for our print production. Fonts and images must be embedded. In lieu of a PDF, we accept Adobe InDesign (PC or Mac) files.

•    When exporting PDFs DO NOT include trim or bleed marks.

•    Please send PDFs sized exactly to M.A.D.'s size specifications.

•    Proofread your ad carefully. With few exceptions, we cannot make changes to PDFs.

•    If the ad is composed in Quark XPress, Microsoft Publisher, or Microsoft Word, please send copy and photo files separately.

•    Files that can’t easily be e-mailed can be sent via WeTransfer or FTP. Call or e-mail for details.

•    BLEEDS - Bleeds are available only for ads that are a half-page and larger. Create your ad by selecting a size from our display sizes. If you want it to bleed add a .70" bleed on all sides. Export with NO trim or bleed marks. A .70" bleed allows maximum flexibility when placing ad on the page.

•    FACING PAGE ADS - When designing facing page ads: Create as separate pages. DO NOT allow TEXT to flow across the gutter of the two pages. Allow at least .5" to the left and the right of the gutter to ensure proper readability of text.


  • M.A.D.’s Internet advertising is a quick, inexpensive way to deliver your ad in color to a global audience.

•    Any ad running in the printed M.A.D. can run on our website for $60 (includes up to three color pictures). If you don’t indicate which pictures should run, M.A.D. will choose three. Additional pictures can be included for $5 each (no discounts).

•    Dealer ads are posted to M.A.D.’s website the Monday following print publication and stay up for one month. These ads include a single thumbnail image.

 •  Show and auction ads are posted to M.A.D.’s website as soon as they are processed and stay on the site for one month, or until the next issue is published. Show and auction ads can be renewed with no text or photo changes until the event ends for $30 a month. Changes or additions to the ad will incur the standard $60 Internet advertising fee.

•    Show and auction dates in ads are included on M.A.D.’s Internet calendar at no extra charge.

•    Internet ads not running in print are $140 for the first month, $60 for each additional month for the same ad with no changes. This includes three color photos or graphics. For each additional picture, add $5.

•    A direct link on the M.A.D. website to your website without a print or Internet ad costs $60 per month.

•    Auction catalogs, in some cases, can be posted. Call for details.


Every photo or image (including logos) in Internet advertisements published on the Maine Antique Digest website is included at no cost on the website Marketplace for Collectors ( Each image is published as a “tile” on the Marketplace for Collectors page, with a link back to the advertisement or to the advertiser’s home page for link-only advertisers. Marketplace for Collectors provides a way for buyers to search for art and antiques visually.


There are several options for Banner ads on the M.A.D. website. Home page ads include:

Top Banner ad: $800 per month
(1024 x 128 pixels, 14.22" wide x 1.778" high)

Block ad: $365 per month
(315 x 265 pixels, 4.375" wide x 3.681" high)

Half Block ad: $185 per month
(315 x 125 pixels, 4.375" wide x 1.736" high)

Footer ad: $185 per month
(515 x 105 pixels, 7.153" wide x 1.458" high)

Calendar page ad: $525 per month
(515 x 105 pixels, 7.153" wide x 1.458" high).

The calendar page is the most-visited page on our site. Banner ads can be submitted as JPG, PNG, or GIF files (in RGB), or our graphics department can create your ad at no extra cost.


Call toll free 1-877-237-6623 with your advertising questions or email 

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