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(The Art of Marketing)If the Young Only Knew
by David Vazdauskas
Sometimes people have strange thoughts. They steadfastly embrace an idea that you and I might think is absolutely loony.
Over lunch not long ago, I was flipping through the New York Times when I came across a disturbing yet fascinating article about an affliction called body identity integrity disorder, ... (Read More)
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(The Art of Marketing)Taking It to the Streets
by David Vazdauskas
In retrospect, the phenomenon was inevitable. What is the world’s most ubiquitous e-commerce brand to do when, after achieving ten years of surging sales and registering over 100 million members from Austin to Australia, it still wants to grow? Expand to China? Done that. Develop new product categories, ... (Read More)
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(The Art of Marketing)Who Loves You, Baby?
by David Vazdauskas
"You enjoy the best in life for yourself," the letter told me. "And now you want the same for your children."
Not too long ago we used to call that spoiling the kids, but in today’s world of infant haute couture, swaddling the little tyke in luxury has become ... (Read More)
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(The Art of Marketing)Go High, Go Low--or Else?
by David Vazdauskas
Lately, when I think of the antiques trade, I think of airplanes. Well, not airplanes exactly, but the companies that fly them. A few are quite likely to disappear soon. Once big, flashy brands with swagger, these airlines will merge with other faded gems, or possibly just lock ... (Read More)
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(The Art of Marketing)The Big Bang and Channel Surfing
by David Vazdauskas
While waiting in a checkout line at the supermarket one recent evening, I caught a glimpse of a fantastic headline coming from the direction of those aggressively displayed tabloids, cleverly displayed at eye level. "Martian Cells Could Have Reached Earth," the headline warned. On the same magazine was ... (Read More)
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(The Art of Marketing)Something Old, Something New--Something Hot
by David Vazdauskas
Helena Christensen is a supermodel. A cover-of-Vogue supermodel. For models like Christensen, opportunities abound. Open a restaurant? Always a possibility. A perfume line? Wouldn't be a problem. Movies? Perhaps. But this particular model chose another enterprise. Helena Christensen opened a boutique-with antiques.
Of course, it's not an ... (Read More)
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(The Art of Marketing)In Search of the Polyhistor
by David Vazdauskas
The world of enthusiasts who proudly proclaim "antiques are my life" is surely shrinking. In fact, the single-minded enthusiast in any field is rapidly becoming a rare breed indeed.
Not long ago, it wasn't uncommon to meet people who genuinely defined themselves by a single passion: the ... (Read More)
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(The Art of Marketing)The Summer Smalls Variety Pack
The Summer Smalls Variety Pack
by David Vazdauskas
Summer is a time for lightness. A time for Judith Krantz instead of Leo Tolstoy, for Vinho Verde over Châteauneuf-du-Pape, for Shakira rather than Bono. After the long discourse on polyhistors in my May column, I thought this would be the perfect time ... (Read More)
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(The Art of Marketing)Gullible Travels
by David Vazdauskas
In the August issue of M.A.D., a show manager wrote an impassioned letter about fraud in the antiques trade. She suggested a number of ways to tackle the issue, including a plea to "expose" the fraud crisis on Oprah.
Here's a thought that will make antifraud crusaders ... (Read More)
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(The Art of Marketing)No Antiques 2.0 Strategy Yet? Good Thing
by David Vazdauskas
Give credit to the Internet hype mavens for branding their new revolution "Web 2.0" and for browbeating any industry on the planet not embracing its creed. But the antiques trade, never one to jump on the technology bandwagon with undue haste, seems to be ignoring this new ... (Read More)
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