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(The Art of Marketing)The Big Bang and Channel Surfing
by David Vazdauskas
While waiting in a checkout line at the supermarket one recent evening, I caught a glimpse of a fantastic headline coming from the direction of those aggressively displayed tabloids, cleverly displayed at eye level. "Martian Cells Could Have Reached Earth," the headline warned. On the same magazine was ... (Read More)
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(The Art of Marketing)Something Old, Something New--Something Hot
by David Vazdauskas
Helena Christensen is a supermodel. A cover-of-Vogue supermodel. For models like Christensen, opportunities abound. Open a restaurant? Always a possibility. A perfume line? Wouldn't be a problem. Movies? Perhaps. But this particular model chose another enterprise. Helena Christensen opened a boutique-with antiques.
Of course, it's not an ... (Read More)
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(The Art of Marketing)In Search of the Polyhistor
by David Vazdauskas
The world of enthusiasts who proudly proclaim "antiques are my life" is surely shrinking. In fact, the single-minded enthusiast in any field is rapidly becoming a rare breed indeed.
Not long ago, it wasn't uncommon to meet people who genuinely defined themselves by a single passion: the ... (Read More)
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(The Art of Marketing)The Summer Smalls Variety Pack
The Summer Smalls Variety Pack
by David Vazdauskas
Summer is a time for lightness. A time for Judith Krantz instead of Leo Tolstoy, for Vinho Verde over Châteauneuf-du-Pape, for Shakira rather than Bono. After the long discourse on polyhistors in my May column, I thought this would be the perfect time ... (Read More)
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(The Art of Marketing)Gullible Travels
by David Vazdauskas
In the August issue of M.A.D., a show manager wrote an impassioned letter about fraud in the antiques trade. She suggested a number of ways to tackle the issue, including a plea to "expose" the fraud crisis on Oprah.
Here's a thought that will make antifraud crusaders ... (Read More)
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(The Art of Marketing)No Antiques 2.0 Strategy Yet? Good Thing
by David Vazdauskas
Give credit to the Internet hype mavens for branding their new revolution "Web 2.0" and for browbeating any industry on the planet not embracing its creed. But the antiques trade, never one to jump on the technology bandwagon with undue haste, seems to be ignoring this new ... (Read More)
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(The Art of Marketing)The Wisdom of a Cobbler's Son
by David Vazdauskas
Every so often there are people who touched our lives in one way or another many years ago whose wisdom stays with us. The wisdom of one such man continues to stay relevant in the marketing world in which I live. His lessons may never have been intended ... (Read More)
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